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Seinfeld is an American television sitcom that originally aired on NBC from July 5, 1989, to May 14, 1998. It lasted nine seasons, and is now in syndication. It was created by Larry David and Jerry Seinfeld, the latter starring as a fictionalized version of himself. Set predominantly in an apartment block in Manhattan's Upper West Side in New York City, the show features a host of Jerry's friends and acquaintances, in particular best friend George Costanza (Jason Alexander), former girlfriend Elaine Benes (Julia Louis-Dreyfus), and neighbor across the hall Cosmo Kramer (Michael Richards).
In 2002, TV Guide named Seinfeld the greatest television program of all time.
According to Forbes magazine, Jerry Seinfeld's annual earning from the show in 1998 was US$267 million. He refused NBC's offer of $5 million per episode, or more than $100 million total, to continue the show into a tenth season. Seinfeld told the network that he was not married and had no children, and wished to focus on his personal life. The show itself became the first television series to command more than $1 million a minute for advertising–a mark previously attained only by the Super Bowl.